Job Listing

JOB DESCRIPTION

Summary

The Marketing Director is responsible for developing and implementing an effective marketing strategy that drives the achievement of revenue and EBITA targets.

Responsibilities

• Develops and maintains the institution’s overall brand positioning in the market through effective brand communication.
• Defines market segments and develops targeted marketing campaigns to maximize ROI on marketing budgets.
• Drives implementation of marketing strategies across a variety of channels, including ATL/BTL marketing, Social Media and Digital Marketing.
• Builds and maintains strategic networks to establish new business opportunities.
• Works closely with other senior leaders across the institution to ensure their priorities and operations are aligned with marketing strategies.
• Leads market research initiatives in identifying current and future business opportunities.
• Takes the lead on the product strategy and development for short-term and long-term plans.
• Identifies alternative revenue streams e.g. non-academic products and services to maximize business profitability. 

• Bachelor's degree required, preferably in sales, marketing or business administration.
• Master’s degree or MBA is preferred.
• Minimum 15 years of experience in sales and marketing with progressive management experience; preferably in the education sector.
• Excellent communication, interpersonal, influencing and relationship-building skills.
• Good analytical knowledge, team leadership and customer-focused mindset.
• Brand Management.
• Good experience in managing marketing agencies.
• Program Review and Development.