Job Listing
Company
Anonymous
Industry
Outsourcing/Offshoring
Location
Selangor
Company Description
Our Client is an established company with diverse business interests which include:- • Business Process Outsourcing • Contact Center Establishment and Management • Human Resource Services • IT Management & Services The company is led by a strong team with more than 14 years of experience in setting up IT Management & Services, Contact Centers and Human Resources Management. It is currently expanding its operations and ramping up its hiring activities to support a major MNC that has outsourced its Marketing and Customer Service operations to the company.Head of Affiliates
Anonymous
| Salary Budget: | Please log into your account to check the details. |
|---|---|
| Job Type: | Permanent |
| Location: | Selangor |
| Special Requirements: | Proficiency in Mandarin is a must. |
Rewards
| Posting Date: | 01-09-2019 |
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| Expiry Date: | 05-31-2019 |
JOB DESCRIPTION
The Role:
The Head of Affiliates will be responsible for initiating and developing new affiliate relationships and optimizing the current affiliate player acquisition channels. The role reports directly to the Director of Marketing. The Head of Affiliates will also be responsible for recruiting and managing the affiliate acquisition team and working closely with the acquisition team.
A strategic understanding of Internet channels, familiarity with Chinese online users, and a passion for data-driven performance marketing are fundamental. This role requires a desire to learn and flexibility to meet stringent deadlines and manage multiple concurrent projects.
Responsibilities:
· Work with the Director of Marketing to develop, implement and maintain comprehensive acquisition strategies and recommendations.
· Champion performance marketing initiatives internally
· Work with BI teams to develop detailed reports
· Tracking the success of the campaigns
· Assisting with the analysis of campaign results and suggesting improvements
· Update and optimize existing campaigns
· Interface and manage external vendors
· Recruit and line manage the affiliate team
· Align with the acquisition, retention and campaigns team on strategy
· Develop a Projected Lifetime Value (PLV) model with BI
· Acquire customers at agreed CPA’s or Revenue Share
· Diversify the affiliate marketing channels by opening, developing and optimizing our efforts
· Assisting with design briefs and campaign concepts
· Assisting with the selection of communication tactics and their deployment
· Develop processes and procedures for putting campaigns live.
· Forecast, budget and report on affiliate KPI’s
· Create professional reports, documents and presentations for delivery to key stakeholders
· Anything else agreed with your line manager
Requirements:
· Client service/management experience
· Team management experience
· Must be able to demonstrate an in-depth understanding of Chinese Affiliate Marketing, the industry, and best practices in this localized industry
· Experience with Data Analysis is required. Successful candidates must be able to analyze, interpret and apply recommendations from large sets of data and also be able to identify areas of value and importance from large data sets.
· Must be able to think strategically and work autonomously
· Good written and verbal communication skills in English and Mandarin
· Ability to perform effectively under tight timelines
· Proficient skills in Microsoft Excel are required
· Chinese cultural fluency is highly preferred
· Gaming industry experience