Job Listing
Company
DKSH Malaysia Sdn Bhd
Industry
Other
Location
Selangor,Kuala Lumpur
Company Description
DKSH is the leading Market Expansion Services provider with a focus on Asia. As the term "Market Expansion Services" suggests, DKSH helps other companies and brands to grow their business in new or existing markets. Publicly listed on the SIX Swiss Exchange since 2012, DKSH is a global company headquartered in Zurich. With 770 business locations in 36 countries – 740 of them in Asia – and 28,300 specialized staff, DKSH generated net sales of CHF 10.1 billion in 2015. The company offers a tailor-made, integrated portfolio of sourcing, marketing, sales, distribution and after-sales services. It provides business partners with expertise as well as on-the-ground logistics based on a comprehensive network of unique size and depth. Business activities are organized into four specialized Business Units that mirror DKSH fields of expertise: Consumer Goods, Healthcare, Performance Materials and Technology. DKSH was founded in 1865. With strong Swiss heritage, the company has a long tradition of doing business in and with Asia and is deeply rooted in communities and businesses across Asia Pacific.Product Manager (Consumer Health/OTC)
DKSH Malaysia Sdn Bhd
| Salary Budget: | Please log into your account to check the details. |
|---|---|
| Job Type: | Permanent |
| Location: | Selangor,Kuala Lumpur |
| Special Requirements: | Experience in managing skin care products and supplements preferred |
Rewards
| Posting Date: | 05-13-2016 |
|---|---|
| Expiry Date: | 06-30-2016 |
JOB DESCRIPTION
Job description
- To resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities
- Consumer marketing (bundle buys, gift with purchased, etc.) translating to increased sell through and strengthened market share
- Ensure optimum balance between various marketing activities :Brand building exercises (media advertising, prize & event sponsorships, product launches, etc. ; Education (internal & external product training, etc ; Trade marketing (POSM, promoters, fixtures, display stands, etc.) and product development ( evaluate feasibility of new product development for local market )
- To monitor and obtain the most reasonable rates paid to advertising media owners from the various media formats for e.g. electronic / print / radio / outdoor
- To establish close business liaison and promote goodwill / public relation with media owners
- Formulate and monitor the implementation of advertising and promotion strategies and its effectiveness in meeting preset objectives
- To play a strategic role in ensuring range and product selection meets market trends and requirements
- To monitor the brands proactive approach towards consumer tastes and preferences at the local level
- To ensure inventory levels are managed within contractual agreements
- To ensure trade returns are managed within contractual agreements
- To conduct financial feasibility study of promotion activities to ensure in line with profit objectives
- To provide listing standards for the distribution channels taking into account product relevance, sales potential, entry cost (listing), market return risks, etc.
- To lead in new product launches. This shall encompass developing the product launch plan, setting timetable, determining retail price level (benchmarked to product strategy, margin strategy, competitor and market tolerance level), roll-out timing, sample preparation (where applicable), POSM support requirements, display standards, etc., to be executed by the sales and finance teams
- To fully utilize the Regionally Aligned Brand Planning templates for all clients
- To ensure all marketing activities are within allocated A&P budget determined for relevant agencies
- To ensure pre-financing of marketing activities on behalf of client are recovered within agreed terms
- To liaise closely with clients to secure full or partial activities funding for ad-hoc activities
- To work closely with Sales team on retailer trading terms negotiation to ensure trade investments and expected sales returns in line with delivering department profit objectives
- Assist in all others duties as directed from superior from time to time
- Conduct or make available scheduled product training to internal and external customers
- Participate and support any teamwork activities
- Manage the P&L of agencies within assigned portfolio and ensure preset objectives are met through execution of sound marketing strategies
- Ensure the approved Marketing Budget is allocated toward optimizing utilization of funds in raising awareness and promoting sell-through for relevant clients’ brands
- Continuously strengthen mutually beneficial trading relationship with our clients through enhancing value and meeting agreed objectives
Requirement
- Degree in Marketing , Business Administration or equivalent
- Minimum 4 years’ experience in sales or marketing in over-the-counter (OTC) , consumer health or pharmaceutical industry
- Possess experience in over-the-counter (OTC) or consumer healthcare industry
- Proven ability to work with and to develop multi-level relationships
- Knowledge and experience in developing marketing plan is essential
- Fluent in English, both oral and written.
- Computer literate in Microsoft Office – Word, Excel and PowerPoint
- Good presentation skills
- Excellent interpersonal skills
- Strong analytical capabilities