Job Listing

JOB DESCRIPTION

Summary

This is a newly created position within the business unit. The overriding objective of this position is to establish brand-building capabilities to support the company’s aspiration to be a consumer-centric, demand-driven organization.

The position coordinates and supports all branding initiatives for the assigned brand. The incumbent would be accountable for the assigned brands/categories within the company's portfolio. The expectation would be to work in collaboration with both regional and country teams to develop and nurture these brands into market-leading brands in the markets in which we operate.

Responsibilities

• Keeping up to date with the latest consumer insights, category trends and competitive environment and ensure that this knowledge is cascaded to internal stakeholders to understand demand trends 
• Assisting Senior Brand Manager in developing & executing marketing activities across the region
• Working with support functions on market size estimate to determine the size of the prize for each initiative
• Collaborate with Innovation & R&D teams on product development based on consumer insights
• Tracking and monitoring the effectiveness of marketing initiatives, taking corrective actions if needed to ensure delivery against set metrics
• Roll out the campaigns, supervise the execution and ensure brand consistency in collaboration with the Regional Team.
• Guiding external agencies to deliver against the brand’s objectives
• Achieves assigned brand’s objectives in line with company’s sales and profit targets
• Grow market share for assigned brands
• Achieves strategic branding and marketing objectives defined by management
• Setting KPIs and budgets for marketing related activities and tracking the performance against targets, making adjustments as needed to ensure delivery of goals
• Enlists the support of management, subject matter experts, implementation resources and service resources from within the organization or external partners to deliver set objectives.
• Ensures that all consumer and branding issues requiring senior management involvement are escalated in a timely manner.
• Works closely with internal and external stakeholders to deliver business objectives and support other company initiatives, as assigned.

• 5-10 years of proven marketing experience, preferably within the FMCG. Direct experience in food categories would be an added advantage
• Has worked in an international matrix organization with experience of interacting at the senior level of large organisations.
• Experience managing an evolving environment and demonstrated experience in leading change.
• Bachelor’s degree in related field or equivalent combination of education, training and experience required.
• Excellent written and oral communications skills with the ability to influence key decision-makers
• Proven track record of organisational and multi-project management skills.

• Knowledge of food manufacturing, proteins industry, sourcing and purchasing is an advantage
• Ability to apply numerical skills to analyse data, interpret facts and figures presented in the form of statistical tables and diagrams, think critically and check for errors.
• Working knowledge of core marketing pillars including branding, portfolio & product management, media buying and digital planning
• Understands best practices in marketing-related fields and requirements to achieve
• Excellent writing and public speaking skills.
• Very strong negotiation skills.
• Very good Project Management skills.
• Understands and is committed to Quality Systems and Processes.

• Consumer-centric mindset
• Outstanding communicator with exceptional interpersonal skills; with a history of communicating effectively
• A consensus builder who can collaborate with diverse internal and external stakeholder groups.
• Very good attention to detail
• Can prioritise work to meet deadlines
• Able to manage stressful situations without compromising acceptable behavioural standards.
• Able and willing to mentor less senior employees
• Demonstrated ability to exercise appropriate judgment and decision-making.
• Sensitive to and respectful of, cultural differences between countries and races.
• Very high ethical standards together with a “strong moral compass.”