Job Listing
Company
Maxis
Industry
Telecommunications
Location
Kuala Lumpur
Company Description
We are the leading communications service provider in Malaysia, enabling individuals, families and businesses to do more in an Always On world. As our customers increasingly immerse themselves in an ever expanding universe of connected applications, we are obsessed with providing an unmatched end-to-end internet experience – bringing together advanced always on connectivity and always great tech care. Here at Maxis, we are driven by our brand purpose of mainstreaming what’s next. We are passionate about new services that are worry-free and ‘Always On’ for our customers, so they can stay focused on the pursuit of their goals. For our B2B customers, we provide headache-free integrated solutions to enable new and smarter ways of working.Specialist, GTM
Maxis
| Salary Budget: | Please log into your account to check the details. |
|---|---|
| Job Type: | Permanent |
| Location: | Kuala Lumpur |
| Special Requirements: |
Rewards
| Posting Date: | 10-05-2016 |
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| Expiry Date: | 10-30-2016 |
JOB DESCRIPTION
JOB PURPOSE
Responsible for defining, developing and delivering the Go-To-Market (GTM) strategy for Maxis Enterprise focusing on transformational and new innovation that will prepare Enterprise for 2018 agenda.
- Define and manage customer value propositions of target segment for Maxis Enterprise
- Develop and own the marketing strategy and 4Ps for target segment
- Develop and manage GTM implementation for products and solutions, including marketing strategy, sales and customer communications for all channels
JOB ACCOUNTABILITIES / KEY RESULT AREA
- Responsible for overall value proposition for targeted customer segment in SME and new strategic initiatives and services that goes to market for Enterprise.
- Drive the development and manage portfolio of target market, manage the go-to-market roadmap & customer journey for target segment, and ensure timely and quality delivery to meet AOP target.
- Identify and develop key marketing and sales tactics to execute as part of the GTM plan for products, new strategic initiatives and services, including communications, multi-media, social media, sales enablement, customer facing programs, and events
- Implement initiatives on alternative channel strategy and manage the distribution of offers across these channels including self-help interface.
- Provide expertise inputs to stakeholders in the interest of sharpening the proposition or increasing sales
- Manage dissemination of knowledge across all channels to ensure uniformity of information and high standard of interaction when dealing with customers.
- Synthesize complex product information to strike the right balance between communicating business priorities and understanding audience need to ensure that all communication