Job Listing
Company
Maxis
Industry
Telecommunications
Location
Kuala Lumpur
Company Description
We are the leading communications service provider in Malaysia, enabling individuals, families and businesses to do more in an Always On world. As our customers increasingly immerse themselves in an ever expanding universe of connected applications, we are obsessed with providing an unmatched end-to-end internet experience – bringing together advanced always on connectivity and always great tech care. Here at Maxis, we are driven by our brand purpose of mainstreaming what’s next. We are passionate about new services that are worry-free and ‘Always On’ for our customers, so they can stay focused on the pursuit of their goals. For our B2B customers, we provide headache-free integrated solutions to enable new and smarter ways of working.Product Specialist - Base Convergence
Maxis
| Salary Budget: | Please log into your account to check the details. |
|---|---|
| Job Type: | Permanent |
| Location: | Kuala Lumpur |
| Special Requirements: |
Rewards
| Posting Date: | 08-10-2016 |
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| Expiry Date: | 09-15-2016 |
JOB DESCRIPTION
Job purpose:
Lead product marketing specialist to drive convergence (mobile + home + value added solutions & services) base growth.Why does this job exist and why is it critical?
This role is to grow ARPA by driving multi-access and multi-service customers with continuous product development and strategies.
What are you accountable for?
1. ARPA, and base growth of multi-access customers
- To develop new products and bundles leveraging access (mobile, fixed) and solutions (OTT, devices) including all business case requirements and GTM planning
- Requires high degree of engagement and alignment with other product owners within division, and channel management and value chain within department.
- Drive incremental gains in ARPU with CLM and marketing services to plan propositions and campaigns
- To continuously monitor performance and apply new insights to drive KPI
2. Channel alignment and strategies
- Work closely with channel management (in IS), S&S, customer service, fulfilment vendors – all frontline – and digital assets to maximize opportunity for up-/ cross-sell
- Identify segments to effectively reach relevant targets
3. Solutions development (in collaboration)
- Key input into partner choices, roadmap and strategies for product development of OTT, devices and value added solutions
- Strong passionate input into solutions, brands and partners which would resonate with the segments within our base
What do you need to have for this role?
- Bachelors Degree in Marketing, Analytics, Commerce or relevant field
- Total Work Experience: 7 to 10 years
- Strong grasp of numbers, end to end understanding from conception to GTM on products & pricing, collaborative, good feel for customer needs/ motivations