Job Listing
Company
Anonymous
Industry
Outsourcing/Offshoring
Location
Selangor
Company Description
Our Client is an established company with diverse business interests which include:- • Business Process Outsourcing • Contact Center Establishment and Management • Human Resource Services • IT Management & Services The company is led by a strong team with more than 14 years of experience in setting up IT Management & Services, Contact Centers and Human Resources Management. It is currently expanding its operations and ramping up its hiring activities to support a major MNC that has outsourced its Marketing and Customer Service operations to the company.Conversion Project Manager
Anonymous
| Salary Budget: | Please log into your account to check the details. |
|---|---|
| Job Type: | Permanent |
| Location: | Selangor |
| Special Requirements: |
Rewards
| Posting Date: | 01-09-2019 |
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| Expiry Date: | 05-31-2019 |
JOB DESCRIPTION
Job purpose
The role of Conversion Project Manager is an integral one for the growth of the business.
Reporting to the Marketing Director, this role will be responsible for increasing the amount of traffic that make a successful journey through the conversion funnel on our client’s website.
Duties and responsibilities
· Help manage the roadmap and strategic direction of the conversion program for all verticals
· Work on all aspects of online conversion and enhance new and existing conversion initiatives
· Deliver improved conversion statistics through AB and Multivariate testing
· Optimize the use of VWO or similar and report key findings to business leaders
· Optimize source traffic and marketing channels tracking
· Optimize daily/weekly conversion dashboard and distribute to stakeholders
· Work with retention and acquisition marketing and business teams to deliver significant financial value to the business through conversion optimization
· Responsible of the Optimization of the First Purchase Journey, including but not only: Top of the Funnel, Welcome Offers and Landing/Entry Pages
· Support on Traffic acquisition and Responsible for Click funnel optimization for the Site Network Support and Collaborate with clients and partners on UX Optimization, Ecomm and other
· Collaborate with the clients and internal experts on building A/B and MVT testing roadmaps and programs.
· Enable rapid experimentation by working with designers, product managers, developers, and marketing managers to prioritize testing opportunities
· Provide post-experiment feedback and data driven analysis on results
· Delineate customer experience maps to describe the customer experience across channels in order to define the best ways to optimize the journey
· Provide help on how to optimize different communication channels. Assist on how to use the different ways to communicate and interact with our customers (email, web, mobile, push, sms) and ensure that we contact each customer with best channel/moment combination possible
Qualifications
· 3-5 years in conversion management – online gaming experience is a big plus
· Educated to graduate level
· Expert user knowledge of A/B testing
· Excellent knowledge of behavioral targeting, monetization modeling and solutions design
· Excellent Communication skills, both written and verbal
· Ability to communicate and present findings coherently